Inbound 2016 has come to an end. The hardest part of attending a conference like Inbound is when it is all over and you have to stumble back into the real world.
I haven’t quite shaken the habits I picked up over the four days spent with 160,000 marketing and sales professionals. On instinct, I tried to network with the woman at the checkout counter of my neighborhood convenience store yesterday. Her name tag said Janet. “Hi Janet, where are you from?” She threw me a dirty look and grumbled something inaudible. I don’t think we’re at Inbound anymore Toto.
Here are my 5 Conversion Rate Optimization takeaways from Inbound 2016 that would have even Janet saying “Ah ha.”