As a marketer, you understand the importance of offering a relevant and personalized customer journey. This is relatively easy to achieve in the beginning, but as your traffic increases and your email list swells, it becomes very difficult to scale.
When you reach the point where you’re getting more leads than your sales team can handle, it is no longer cost effective or time efficient for them to follow up with every single lead. Instead, you need an automated process in place to identify leads that are sales-ready and those that need to be nurtured further.
This is where lead scoring comes in.