Tony Paille

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5 Conversion Rate Optimization Lessons I Learned at #Inbound16

November 15, 2016 By Tony Paille

5 Conversion Rate Optimization Lessons I Learned at #Inbound2016

Inbound 2016 has come to an end. The hardest part of attending a conference like Inbound is when it is all over and you have to stumble back into the real world.

I haven’t quite shaken the habits I picked up over the four days spent with 160,000 marketing and sales professionals. On instinct, I tried to network with the woman at the checkout counter of my neighborhood convenience store yesterday. Her name tag said Janet. “Hi Janet, where are you from?” She threw me a dirty look and grumbled something inaudible. I don’t think we’re at Inbound anymore Toto.

Here are my 5 Conversion Rate Optimization takeaways from Inbound 2016 that would have even Janet saying “Ah ha.”

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Filed Under: Conversion Rate Optimization (CRO), Customer Experience, Search Engine Optimization (SEO)

Lead Scoring for Beginners: A How-To Guide

January 19, 2016 By Tony Paille

Lead Scoring for Beginners

As a marketer, you understand the importance of offering a relevant and personalized customer journey. This is relatively easy to achieve in the beginning, but as your traffic increases and your email list swells, it becomes very difficult to scale.

When you reach the point where you’re getting more leads than your sales team can handle, it is no longer cost effective or time efficient for them to follow up with every single lead. Instead, you need an automated process in place to identify leads that are sales-ready and those that need to be nurtured further.

This is where lead scoring comes in.

[Read more…]

Filed Under: Analytics, Conversion Rate Optimization (CRO), Customer Experience, Marketing Technology

About Me

Hi! My name is Tony Paille. I'm an inbound marketing strategist with a passion for helping organizations grow.

I've created this blog to help fellow marketers optimize their marketing funnels. You'll find tips, advice, and research on everything from social media to content marketing to analytics.

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  • 5 Conversion Rate Optimization Lessons I Learned at #Inbound16
  • Repurpose Your Content – Work Smarter, Not Harder
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